The pandemic has changed the face of beauty with people using this time to really care for their skin by experimenting with new products and traditional treatments.
With masks, sanitisers and gloves becoming indispensable accessories in day-to-day life, kajals, eyeliners and mascaras are ruling the beauty trends now.
Skin is weakened by repeating hand wash, mandatory use of masks and so people are becoming more skin-care conscious. Skin health has been a major trend in 2020 resulting in many obtaining healthier and more radiant skin.
While the makeup habits of majority of women have not changed much, they are simply wearing less makeup these days.
Makeup is known not only to enhance our external features but also give us confidence and positivity from within. For women, makeup is art. It is a therapy and allows them to express themselves freely.
Since face masks cover a significant portion of the face features, makeup enthusiasts are learning to adapt their beauty routines to the change. As a result, those with more sensitive or oily skin have been facing the skin-related complications, like acne breakouts, flare-ups of eczema or rosacea, or general skin irritation.
With masks on, our basic skincare and makeup regime have also changed. Women now rely on their eyes to communicate. Colourful lashes and graphic liner can match or complement the natural eye colour and even coordinate with facial coverings. You can still apply light cosmetic above the mask line, but any skin that is covered by the mask should be left free from any makeup as much as possible.
There is less emphasis on lipstick and more on eye make-up. The trend is now to accentuate eye make-up. Now that all the focus is on eyes, pay extra heed to your eyebrows. Well-groomed eyebrows can change the look.
Kajal, eyeliner and eye shadows are becoming more popular. In fact, the prediction is that various shades of eye shadow will become the trend.
According to an expert, “Smoky eyes, glitter and pastel hues are 2021’s best picks for eye shadows. Be playful and experiment. Coloured mascaras and eyeliners should make a comeback.”
Many are also predicting that transparent masks will become the trend so that women can wear bright lipstick, which will be visible under the mask.
Most of the women are opting for smudge-and transfer-proof matte variants, as opposed to the glossy lipsticks.
You may not be wearing your lipstick but continue taking care of the skin on the lips. Invest in hydrating lip balm and lip masks to keep them supple and plum. Or, apply almond oil on the lips at night and leave it on overnight.
Wearing a mask for long hours while being outdoors in the sun can lead to partial tanning of the skin, with the area outside the mask becoming tanned. So, carry out treatments that help produce an even skin tone. Apply a sunblock cream on the exposed area before going out in the sun. If your skin is oily, use a sunscreen gel. Anti-tan sunscreens are available.
Make-up will never go out of fashion. It is said wearing lipstick actually lifts the look immediately and also lifts the mood.
Since our skin needs a little breathing space too, try to switch to a cloth mask with cotton, bamboo or natural silk, ear loops which won’t cause skin burns or irritation. Make sure to wash your cloth mask regularly and sanitize it appropriately. Face coverings properly fashioned out of these materials might be an effective barrier to aerosol particles and other harmful pollutants in the environment.
Many multinational companies are selling fashionable synthetic fibres like polyester/spandex as well as wool. Most of these synthetic fabric blends are treated with chemicals and regular use of such masks can lead to excess oil, dirt and sweat, leading to breakouts around the chin, jaw, cheeks or mouth area, especially in hot and humid temperature.
Mask wearers may experience chapped or dry skin, along with areas where the masks put extra pressure. I will suggest you to take mask breaks and spray some moisture mist onto your face before putting the mask back on again. Make sure to wash your cloth mask regularly and sanitise it appropriately.
Apply gentle moisturiser, serums and creams rich in hyaluronic acid that is effective enough to combat skin flaking on areas covered by masks. Hydrate your skin by drinking at least 8-10 glasses of water, juice, soup, coconut water, lassi, water-rich foods.
While the pandemic is worsening with new corona variants spreading fast, make-up and the way we look will change. The changes are reflected in the beauty industry itself where supply chains of several make-up items are disrupted. Many have stopped using foundation and powder compact. If you must use foundation, make it a light, water-based one. Oil-free formulations would be preferable to the usual creamy products so that it is not too heavy under the mask. Waterproof and smudge-proof products would be more suitable to wear under a mask.